Tuesday, January 28, 2014

Zach Braff’s Wish I Was Here: A Kickstarter Project

Bidness Etc – Business Entertainment
Ten years after Garden State became the official selection of the Sundance Film Festival, Zach Braff returns to the event with another film, this time co-written with his brother, Adam J. Braff. The film premiered on Saturday, to a great critical reception. But the story of how it got there is perhaps even more interesting.
 It is the first movie made by a high-profile star, to have been funded via Kickstarter, the world’s largest crowdfunding platform. The purpose of the site is to help start creative projects like movies, stage productions, and music among others. The idea is to adopt the same approach as artists who appealed to their audiences to fund their work. Donors are promised some sort of reward or experience for their help.
 In Braff's case, the reward - based on the size of the donation - was either a video diary of the making of the movie, tickets to screenings or a credited part in the film for a donation of $10,000. He was originally looking to raise $2 million to initiate the project, and the drive was started on April 24, 2013. The drive was supposed to last a month, but the response was overwhelming. In a few days, by April 30, the donations were up to $2,258,710. On May 15, with just over a week left Worldview Entertainment stepped in and lent its support to the project. Braff ended up raising $3,105,473 contributed by over 46,000 people.
Read More : A Kickstarter Project  

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