Wednesday, January 22, 2014
Nike vs. Adidas – The Better Fit
The US athletic footwear industry is made up of companies that manufacture, market and sell athletic footwear, apparel, equipment and accessories. The total size of the industry in terms of revenues is approximately $53.7 billion. Nike, Inc. (NKE) and adidas AG (ADDYY) are the two most dominant players in this industry. Together, they account for 82.8% of the industry’s market share by revenues.
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