Monday, January 27, 2014
Netflix – Reel It In!
Netflix Inc. (NFLX) is a leading provider of online content streaming services, which dominates the market with a worldwide subscriber base of nearly 40.3 million. The company also delivers DVDs and Blu-ray disks at customers’ doorsteps, but this segment has lost much of its importance with the rapid growth in demand for its more convenient-to-use online streaming services.
While capitalizing on the almost universal move towards online streaming of video content, the company has tried to consolidate its leadership position by producing its own, original content. Doing so has helped it outperform traditional cable and satellite TV providers, which charge far more than Netflix does for comparable services.
By offering original programming along with its highly convenient services, Netflix has been able to grow its subscriber base both in the US and abroad at phenomenal rates. The company’s total subscribers increased from around 16.8 million in the fourth quarter (4Q) of fiscal year 2011 (FY11), to 40.3 million by the end of 3QFY13. 77% of its current subscribers are based in the US, while the remaining are based abroad.
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