Wednesday, January 22, 2014
McDonald’s vs. Burger King – All Buns Blazing
The Restaurant Industry comprises companies such as Brinker International, Darden Restaurants, McDonald’s, and YUM! Brands. The participants of the most famous rivalry between fast food players in the industry are McDonald’s and Burger King. Both the brands are constantly on the outlook to beat the other through menu innovations, creative marketing campaigns and increasing customer loyalty through various offerings and rewards. The battle between the two brands dates back to many decades and its severity increases with every passing year and every burger served.
Read More : MCD