Facebook, Inc. (FB) is at the epicenter of the flourishing social media industry. With hundreds of millions of users accessing the platform each day to connect, share and communicate with each other, the company has witnessed stellar growth over the past few years.
It has also been successful in turning its free service into a sturdy, revenue-generating business; as can be gauged from the rapid growth reported in its revenues from advertisements, its successful monetization of mobile users, and the growing number of advertisers who use its platform to reach out to their customers.
User Base: Trends and EngagementFacebook had more than a billion monthly active users (MAUs) at the end of fiscal year 2012 (FY12; ended December 31, 2012), and new users continued flocking to the company’s website through the first three quarters of 2013, albeit at markedly lower rates than before.
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