Wednesday, October 30, 2013

It’s Getting Hard for the Soft Drink Industry

The first carbonated soft drink was created by accident in 1886. It led to the eventual creation of Coca-Cola (KO) – a product which is now synonymous with the $520 billion global non-alcoholic beverage industry. Since then, a countless number of soft drinks has been invented and re-invented, but the most dominant recent trend in the industry is a move away from the traditional, sugary, carbonated beverages to non-carbonated and low-calorie versions of the original.

The use of sweeteners in carbonated beverages has been a topic of intense debate for quite some time. While beverage companies maintain their stance that the type and quantity of sweetener being used in their beverages, high fructose corn syrup, is not harmful to human health, numerous studies have shown a direct link between obesity and the consumption of sugary beverages. Even though beverage companies are sticking to their guns on the use of natural and artificial sweeteners, they are simultaneously looking at ways to cut down on harmful ingredients in their products. Read More: DPS, KO, PEP

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