Wednesday, October 30, 2013
Athletics Footwear Industry: No Hurdles in Sight
Athletic footwear – a sub-industry of the global textiles, apparel and luxury goods industry – comprises manufacturers and marketers of athletic footwear, apparel, and sports equipment who sell to end consumers all over the world through online stores, company-owned outlets, wholesalers and franchises.
The total size of the US athletic footwear industry in terms of revenues is approximately $53.7 billion, 82.8% of which are contributed by Nike, Inc. (NKE) and Adidas AG (ADDYY). Nike has the larger market share of 47.1%, despite it being a younger company than Adidas. Other key players in the industry include Under Armour (UA), Wolverine World Wide, Inc. (WWW) and Deckers Outdoor Corporation (DECK). Read More: ADDYY, DECK, NKE, US,WWW,